Saratoga Convention and Tourism Bureau
Saratoga Springs, NY
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Saratoga Convention & Tourism Bureau Blog

Choosing A Great Speaker for Your Next Conference

 Everyone’s taste varies.  So choosing a motivating speaker for your next conference can be difficult.  Always take a look at the speakers’ video(s) before contacting them.  Video excerpts can help you weed out the speakers that just won’t be right for your group.  If you like what you see in the video, take a look at their track record.  Have they spoken to groups with similar memberships?  Will they customize their presentation to meet the needs of your group?  Nothing is worse than hearing a generic speech that doesn’t apply to your members.  Be clear about your objectives for the presentation and make them clear to the speakers you interview.   Ask a few questions and see if they are “on the same page”  as you.  Finally, get a sense of their rapport skills.  Will they be able to connect with your members in a way that will both educate and entertain?  Speaker selection can be as difficult as employee selection.  In the end, always go with your gut.

By Bureau member Judi Clements, President Judi Clements Training & Development

Patience, persistence, perseverance and perspiration really do equal success!

 After 23 years (yes, you read that right – 23 years!!) of courting the business, your Convention Bureau is very excited to announce that the New York Association for Pupil Transportation – NYAPT -  will be coming to Saratoga Springs!  NYAPT had made Albany a permanent home, and the 2009 conference marked their 26th year on Wolf Road. While Saratoga had tried to win this business away from Albany many times over the years, the group ultimately decided not to move.  Our most recent bid effort started in March of 2008, with sales manager Heather McElhiney, along with hotel partners, making several sales calls on the Albany headquarters office.  We gained the groups attention with news of an expanding City Center – something that was desperately needed if they were to come to Saratoga.  Efforts continued throughout the year and into the next, with Kathy Denkenberger and David Zunker getting involved in the courting as well.  After several meetings with the Executive Director, three site visits for various members of the NYAPT Board and members of the Annual Conference Planning Committee, extensive hotel and City Center involvement and support, and a group presentation to the NYAPT Board of Directors, we got the news that the board had voted to come to Saratoga for three years!  This conference will bring roughly 700 attendees and 1450 room nights each year for three years, starting in July of 2010.  We are all very excited to welcome NYAPT to Saratoga!

Heather McElhiney, Convention Sales Manager

City Center Expansion

Exciting growth is in every direction from the center of downtown Saratoga. The Saratoga Springs City Center project, scheduled to begin in early September 09, will expand convention center space adjacent to the Saratoga Hilton by more than 12,000 square feet. This project is definite and is expected to be complete in 12-14 months and will also include some significant renovation of the existing structure. Check out the architects' renderings and details of the new building on our website -click here!

P.S. Please note Request for Proposal (RFP) submission opportunities throughout our website or drop us a note at mail@discoversaratoga.org if you have any questions or if there are services we can provide.

Angela LaTerra, Sales and Communications Coordinator

Bureau Membership

Now is a great time to partner with the Bureau to continue the momentum. Get in touch with Conie Crudo at connie@discoversaratoga.org to learn more about the benefits of Bureau membership- you'll be amazed at the wide range of opportunities.

The economy is cyclical- it's just a matter of time before it comes roaring back. It seems Saratoga might even be the leading edge of a recovery.  We don't want to be too confident, but we appear to be positioned nicely both in terms of location and in terms of real value to welcome those groups that might not have considered Saratoga before and welcome back those groups that may have shopped around, gone elsewhere and are now looking to come back.

Click here to see list of membership benefits!

Connie Crudo, Membership Services Coordinator

Take advantage of our Convention Services!

Groups are discovering that now is an incredible time to choose Saratoga as a meeting destination. For those booking close-in, Saratoga is a phenomenal value for meetings, conferences, conventions and special events; and those looking further into the future, there's no better time to lock in rates for multiple years. The Bureau works closely with our lodging, attractions, meetings facilities, conference services, restaurant and retail partners to accommodate meeting planner's and group function needs. We're a conduit - a liason - and our services are FREE to planners and groups that choose Saratoga! Contact Kathy Dekenberger at kathyd@discoversaratoga.org to find out how all of our services can help planners and our partners collaborate to build business.

Click here to view convention services list!

Kathy Denkenberger, Convention Services Director

Summer 09 in Saratoga

This is a pretty remarkable time for Saratoga - it's the midpoint of the summer season, always a busy time, but we also seem to be a refreshing oasis in the midst of an economic drought. Saratoga Race Course attendance is up, hotels are reporting high occupancy, the downtown Broadway streets are hopping, restaurants are full, and the Saratoga Performing Arts Center is welcoming large crowds for concerts and the Philadelphia Orchestra's summer season. Saratoga seems to be a place where you can escape the dreary economic news elsewhere and come to a place that just feels right!

David Zunker, President

Virtual Tradeshows??

A friend of mine wrote a weekly sports column once called “Things I’ll Never Understand if I Live to Be 100” with column entries like “Is Reggie Jackson REALLY worth a million dollars?” 

Okay, this was a while ago.

Today I’m just as baffled by some things that perhaps will become clear with time – like Reggie Jackson in October.

My conundrum – virtual tradeshows.

We’re in the meetings business.  The real, get-‘em-in-a-car-or-on-a-plane-bring-‘em-to-your-town-put-their-head-in-a-bed-and-their-rump-in-a-restaurant-seat business.  Which is why sending clients to a web-tradeshow has me jumping up and down.  Don’t we know by now that sitting behind a desk and double-clicking has far less economic impact than actually traveling to interact with people?  It’s not even close.

I’ve even looked at the avatars that wander through make-believe tradeshow corridors.  Where’s the fun?  I don’t get it.  No smells, no pervasive hum of business activity.  Instead, you’ve got mute and pause buttons so you can tone down the din or escape to the fridge whenever you want.  Total economic impact: about $.55 for a Coke.

If I’m missing something, tell me.  That’s the beauty of this, I guess – interactivity…sorta.
 

David Zunker, President

Select a Safe Walkable City for Your Next Convention Destination

Finding a convention destination that is a short driving distance or has easy to use and affordable mass transit services can be key to making your meeting a success in the coming years.

 

Who wants to spend hours traveling in a car, plane or bus only to arrive at the convention destination and have to get in a taxi or bus to get around town during and after your event.

 

Towns like Saratoga Springs have safe sidewalks that get you to most meeting locations, restaurants and attractions.

 

Click here for a video tour of Saratoga.

 

Do you have pictures of your meeting attendees enjoying Saratoga?

Click here to send them to us and be featured on our blog.

 

What other benefits do you see from meeting in a walkable city? Please comment below.

Click here to submit your RFP and qualify to win an iPod.

Heather McElhiney, Convention Sales Manager

Using Online Chat to Connect Quickly with Team Members

Online chat or instant messaging can help you have quick conversations with members of your meeting planning team.

Free tools like AOL instant messenger, Skype and others provide an instant connection with colleagues for asking questions and having important time sensitive dialogue.
 
Unlike email, with Instant messaging you can have more than one person communicating at a time.
 
You can also tell when another person is online and is ready to be connected with. This helps you manage your time more effectively.
 
How does your organization use instant messaging?
 
Thanks for leaving a comment below and continuing the conversation.
 
Click here to submit your RFP and qualify to win an iPod.

Marie Moynihan, Senior Sales Manager

Using Online Documentation to Plan Meetings, Save Time & Money

Meeting planners save time using free online documentation services like Google Docs.

Google docs is a 100% free service provided by Google that gives you word processing like Microsoft Word and spreadsheets like Microsoft Excel in an online tool.
 
Here’s how you can use it to help plan your meetings.
 
Create a document on Google docs to get input and prioritize speakers for your convention.
 
Then invite other team members to collaborate.
 
This process eliminates having multiple versions of the document on several computers and allows the meeting planner to manage the process easily and efficiently.
 
Feel free to leave your comments and ideas about how your organization is using Google Docs or other online collaboration tools.
 
Click here to submit your RFP and qualify to win an iPod.
 
Heather McElhiney, Convention Services Manager
 

S.E.O.

Since we launched our new and improved website back in August, our popularity has increased amongst the search engines on the Internet! Yahoo, Google, Ask.com are just some examples of popular search engines. What search engines do you trust or use the most?

The Bureau worked with Mannix Marketing to develop our interactive, user-friendly and easy-to-navigate website. Mannix puts together monthly reports for the Bureau on our website’s statistics such as top search phrases, number of visitors, hits, page views and so on. There are certain keywords that are plugged into our website and you’ll see most of our site contains the words Saratoga, Saratoga Springs, New York, group tours, convention and meetings. This is called Search Engine Optimization (SEO). The more keywords we have the better the search engines can find and rank the Bureau’s website amongst other sites that feature Saratoga. It’s a contest to see whose website can be ranked #1!
 
Test it out and see where your website ranks! What were your keywords? What websites do you go to when searching Saratoga tourism, meetings and conventions?
 
Example:  I went to Google.com and typed in “Saratoga, New York” and the Bureau’s website came up #4
           
So, even though SEO sounds boring, it is a necessary tool when developing and maintaining a website. It is a constant effort to make sure your website is being seen by the most people and ranks the closest to that #1 spot on a search engine.
 
That’s it for now—I will be back with another topic related to social media, technology and the Internet, or cool tech gadgets that make your life easier!

Angela LaTerra, Sales and Communications Coordinator

A Live Voice When Answering the Telephone vs. Automated Response

Does it drive you crazy when you call big businesses and everything is automated? It takes forever to get an actual “real person” to take your call after going through several prompts. The first one always being – to continue in English – press 1. Sometimes I wonder if they really want you to find them!

 
Well, we at the Saratoga Convention & Tourism Bureau take great pride in answering the telephone with a live friendly voice during normal business hours. In fact we try to answer the phone within the first 2 rings and always have a smile and are eager to assist you when you call.
 
 
What’s your opinion? We welcome your comments.
 
Kathy Price, Executive Assistant and Office Manager
 

Become a Member!

Times are tough. We are all aware of the nasty downslide the economy is in. It is more important than ever to be sure to get your name out there. A membership with the Saratoga Convention & Tourism Bureau is a great place to start. The more potential customers that see your name the more likely they will be to come see what the buzz is all about.  The Bureau’s main objective with our members is to help increase business. Our new and improved website is a great tool for getting exposure. The hits to our website are up thousands compared to this time last year. We are getting ready to produce The Ultimate Saratoga Map for 2009. The map is full of member information (Business name, address, phone and a brief 10 word description) and we have 20,000 copies printed! These maps are given to all attendees of trade shows, corporate meetings, and conventions as they register for their events. We are also willing to put any collateral material member businesses want to give us, such as menus, flyers, coupons, or business cards.

The Bureau reaches thousands of corporate travelers. For example, in September, we had 4,175 attendees, in October, we had 6,680 attendees and in November, we have had 6,325 attendees to trade shows, conventions, and corporate events.   After track season, the Bureau is responsible for bringing 17,180 attendees and their dollars to Saratoga. We are equally as busy in the spring and we have quite a few events confirmed for the winter months also. You can’t argue with those numbers. The Bureau plays a huge part in the economic stability of Saratoga Springs and Saratoga County. For information on membership and to find out how to get in touch with the decision makers for these groups, call the Bureau today!  
 
Connie Crudo, Membership and Services Coordinator
 

ACRONYMS!

When I jumped into my new career opportunity as the Senior Sales Manager with the Saratoga Convention & Tourism Bureau in May of ’08 I had to learn a new language. That’s correct, the language of ACRONYMS.

As the SSM @ the SCTB I belong to MPI, PCMA, ESSAE and FICP. I learned to work closely with the CMP to obtain the RFP and post it as the ML for the DOS. I further learned that NYBA and APA can certainly refer to more than one organization. I used to get confused when I received a text from my daughter…not anymore…LOL X 2!

 
TTFN
MM
 
Marie Moynihan, Senior Sales Manager
 

Online Networking

So, I recently started using my Facebook page.  I say using because I have had an account for a while, but never did anything with it until recently.  Now I am obsessed…  But I am also amazed. I am amazed at how many people I know who are using this “networking medium.”  And more so, they are really using it!  My friends post daily and I am more in touch with them now, when they live all over the country, than I was when they lived next door.  Amazing…  But it doesn’t end at Facebook.  There is MySpace, Plaxo Pulse, LinkedIn, Flicker, Google Groups, Craigslist, YouTube, countless blog sites, etc.  I have an account on a few of these and I try to keep them current, but it takes time and perseverance.  I am afraid to use other mediums, such as Twitter, as I do not need another technological addiction.  My RSS feeds keep me busy enough, thank you very much.
 
So my question for all of you is: how do all of these great networking sites affect all of us in the meeting community?  Do you use the technology?  Does it help you do your job more efficiently and effectively?  Would you use them for business purposes?  Right now I have a separation between my personal life and my professional life, but I am seeing that line being blurred. We at the SCTB have been talking a lot lately about how to use these tools to the advantage of our members and clients and we want to hear from you!  So, do you tweet?

Heather McElhiney, Convention Sales Manager

Hospitality and the Word "NO"

Webster’s definition of hospitality goes like this:

"Hospitable reception, treatment, or inclination."  Ok – so let’s go now to hospitable:

 

'"Treating guests with warmth and generosity; not narrow-minded; receptive"

 

Saratoga’s claim to fame is Health, History, Horses and HOSPITALITY!  So when you’re well known for always saying "yes" how do you deal with having to tell clients "no"?

 

First, we try very hard not to use the word no in our office.  Seem impossible?  Not really if you put your thinking caps on and get creative.

 

I’ve attended several workshops by ''The Telephone Doctor'' Nancy Friedman, who presents a phenomenal seminar and is a recognized expert in customer service.  She maintains you can tell someone’s mood from the moment the phone is answered.

 

She’s right!  At the SCTB we strive to answer the phone personally, in a timely manner, and always in a friendly, welcoming voice.  We’re polite and we make every effort to make you feel like your call is welcome every time.  If we don’t have an answer for our clients, we try to find one.  If ultimately the answer is “no” we strive not to say it quite that way. 

 

Let’s face it – what is one of the first words we learn as children – ''mama, dada and NO''!  So we are going to try a little exercise that helps us block out that word and by doing that – we are striving for what we want all our customers to have – ''The Ultimate Saratoga Experience''

 

Let’s say that someone calls and asks for the impossible (nothing is impossible but sometimes unreachable).  Our answer could be:  “That’s a great question” or ''I wish I could'' or ''I’m really not quite sure about that one – let me get back to you.''  By doing this, we aren’t shutting the door, we aren’t giving false hope and most of all, we aren’t turning away potential business for our city.  AND, if we’re perky, nice and friendly on the phone (they say you should be able to feel someone’s smile through the phone) we haven’t made that person feel unwelcome.

 

As we welcome conventions and visitors to our beautiful city, let’s stop and think for a moment before we shut someone down with ''no''.  Instead, let’s look them in the eye – or speak into the phone -- with a smile on our face and a welcome tone in our voice.  We all benefit by using this positive approach.   A better attitude makes a better day.

 

Kathy Denkenberger, Convention Services Director

 

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