Virtual Tradeshows??
A friend of mine wrote a weekly sports column once called “Things I’ll Never Understand if I Live to Be 100” with column entries like “Is Reggie Jackson REALLY worth a million dollars?”
Okay, this was a while ago.
Today I’m just as baffled by some things that perhaps will become clear with time – like Reggie Jackson in October.
My conundrum – virtual tradeshows.
We’re in the meetings business. The real, get-‘em-in-a-car-or-on-a-plane-bring-‘em-to-your-town-put-their-head-in-a-bed-and-their-rump-in-a-restaurant-seat business. Which is why sending clients to a web-tradeshow has me jumping up and down. Don’t we know by now that sitting behind a desk and double-clicking has far less economic impact than actually traveling to interact with people? It’s not even close.
I’ve even looked at the avatars that wander through make-believe tradeshow corridors. Where’s the fun? I don’t get it. No smells, no pervasive hum of business activity. Instead, you’ve got mute and pause buttons so you can tone down the din or escape to the fridge whenever you want. Total economic impact: about $.55 for a Coke.
If I’m missing something, tell me. That’s the beauty of this, I guess – interactivity…sorta.
David Zunker, President

Finding a convention destination that is a short driving distance or has easy to use and affordable mass transit services can be key to making your meeting a success in the coming years.
Online chat or instant messaging can help you have quick conversations with members of your meeting planning team.
Since we launched our new and improved website back in August, our popularity has increased amongst the search engines on the Internet! Yahoo, Google, Ask.com are just some examples of popular search engines. What search engines do you trust or use the most?
Does it drive you crazy when you call big businesses and everything is automated? It takes forever to get an actual “real person” to take your call after going through several prompts. The first one always being – to continue in English – press 1. Sometimes I wonder if they really want you to find them!
Times are tough. We are all aware of the nasty downslide the economy is in. It is more important than ever to be sure to get your name out there. A membership with the Saratoga Convention & Tourism Bureau is a great place to start. The more potential customers that see your name the more likely they will be to come see what the buzz is all about. The Bureau’s main objective with our members is to help increase business. Our new and improved website is a great tool for getting exposure. The hits to our website are up thousands compared to this time last year. We are getting ready to produce The Ultimate Saratoga Map for 2009. The map is full of member information (Business name, address, phone and a brief 10 word description) and we have 20,000 copies printed! These maps are given to all attendees of trade shows, corporate meetings, and conventions as they register for their events. We are also willing to put any collateral material member businesses want to give us, such as menus, flyers, coupons, or business cards.
When I jumped into my new career opportunity as the Senior Sales Manager with the Saratoga Convention & Tourism Bureau in May of ’08 I had to learn a new language. That’s correct, the language of ACRONYMS.
Webster’s definition of hospitality goes like this: