Saratoga Convention and Tourism Bureau
Saratoga Springs, NY
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Saratoga Convention & Tourism Bureau Blog

S.E.O.

Since we launched our new and improved website back in August, our popularity has increased amongst the search engines on the Internet! Yahoo, Google, Ask.com are just some examples of popular search engines. What search engines do you trust or use the most?

The Bureau worked with Mannix Marketing to develop our interactive, user-friendly and easy-to-navigate website. Mannix puts together monthly reports for the Bureau on our website’s statistics such as top search phrases, number of visitors, hits, page views and so on. There are certain keywords that are plugged into our website and you’ll see most of our site contains the words Saratoga, Saratoga Springs, New York, group tours, convention and meetings. This is called Search Engine Optimization (SEO). The more keywords we have the better the search engines can find and rank the Bureau’s website amongst other sites that feature Saratoga. It’s a contest to see whose website can be ranked #1!
 
Test it out and see where your website ranks! What were your keywords? What websites do you go to when searching Saratoga tourism, meetings and conventions?
 
Example:  I went to Google.com and typed in “Saratoga, New York” and the Bureau’s website came up #4
           
So, even though SEO sounds boring, it is a necessary tool when developing and maintaining a website. It is a constant effort to make sure your website is being seen by the most people and ranks the closest to that #1 spot on a search engine.
 
That’s it for now—I will be back with another topic related to social media, technology and the Internet, or cool tech gadgets that make your life easier!

A Live Voice When Answering the Telephone vs. Automated Response

Does it drive you crazy when you call big businesses and everything is automated? It takes forever to get an actual “real person” to take your call after going through several prompts. The first one always being – to continue in English – press 1. Sometimes I wonder if they really want you to find them!

 
Well, we at the Saratoga Convention & Tourism Bureau take great pride in answering the telephone with a live friendly voice during normal business hours. In fact we try to answer the phone within the first 2 rings and always have a smile and are eager to assist you when you call.
 
 
What’s your opinion? We welcome your comments.

Become a Member!

Times are tough. We are all aware of the nasty downslide the economy is in. It is more important than ever to be sure to get your name out there. A membership with the Saratoga Convention & Tourism Bureau is a great place to start. The more potential customers that see your name the more likely they will be to come see what the buzz is all about.  The Bureau’s main objective with our members is to help increase business. Our new and improved website is a great tool for getting exposure. The hits to our website are up thousands compared to this time last year. We are getting ready to produce The Ultimate Saratoga Map for 2009. The map is full of member information (Business name, address, phone and a brief 10 word description) and we have 20,000 copies printed! These maps are given to all attendees of trade shows, corporate meetings, and conventions as they register for their events. We are also willing to put any collateral material member businesses want to give us, such as menus, flyers, coupons, or business cards.

The Bureau reaches thousands of corporate travelers. For example, in September, we had 4,175 attendees, in October, we had 6,680 attendees and in November, we have had 6,325 attendees to trade shows, conventions, and corporate events.   After track season, the Bureau is responsible for bringing 17,180 attendees and their dollars to Saratoga. We are equally as busy in the spring and we have quite a few events confirmed for the winter months also. You can’t argue with those numbers. The Bureau plays a huge part in the economic stability of Saratoga Springs and Saratoga County. For information on membership and to find out how to get in touch with the decision makers for these groups, call the Bureau today!  

ACRONYMS!

When I jumped into my new career opportunity as the Senior Sales Manager with the Saratoga Convention & Tourism Bureau in May of ’08 I had to learn a new language. That’s correct, the language of ACRONYMS.

As the SSM @ the SCTB I belong to MPI, PCMA, ESSAE and FICP. I learned to work closely with the CMP to obtain the RFP and post it as the ML for the DOS. I further learned that NYBA and APA can certainly refer to more than one organization. I used to get confused when I received a text from my daughter…not anymore…LOL X 2!

 
TTFN
MM

Online Networking

So, I recently started using my Facebook page.  I say using because I have had an account for a while, but never did anything with it until recently.  Now I am obsessed…  But I am also amazed. I am amazed at how many people I know who are using this “networking medium.”  And more so, they are really using it!  My friends post daily and I am more in touch with them now, when they live all over the country, than I was when they lived next door.  Amazing…  But it doesn’t end at Facebook.  There is MySpace, Plaxo Pulse, LinkedIn, Flicker, Google Groups, Craigslist, YouTube, countless blog sites, etc.  I have an account on a few of these and I try to keep them current, but it takes time and perseverance.  I am afraid to use other mediums, such as Twitter, as I do not need another technological addiction.  My RSS feeds keep me busy enough, thank you very much.
 
So my question for all of you is: how do all of these great networking sites affect all of us in the meeting community?  Do you use the technology?  Does it help you do your job more efficiently and effectively?  Would you use them for business purposes?  Right now I have a separation between my personal life and my professional life, but I am seeing that line being blurred. We at the SCTB have been talking a lot lately about how to use these tools to the advantage of our members and clients and we want to hear from you!  So, do you tweet?

Hospitality and the Word "NO"

Webster’s definition of hospitality goes like this:

"Hospitable reception, treatment, or inclination."  Ok – so let’s go now to hospitable:

 

'"Treating guests with warmth and generosity; not narrow-minded; receptive"

 

Saratoga’s claim to fame is Health, History, Horses and HOSPITALITY!  So when you’re well known for always saying "yes" how do you deal with having to tell clients "no"?

 

First, we try very hard not to use the word no in our office.  Seem impossible?  Not really if you put your thinking caps on and get creative.

 

I’ve attended several workshops by ''The Telephone Doctor'' Nancy Friedman, who presents a phenomenal seminar and is a recognized expert in customer service.  She maintains you can tell someone’s mood from the moment the phone is answered.

 

She’s right!  At the SCTB we strive to answer the phone personally, in a timely manner, and always in a friendly, welcoming voice.  We’re polite and we make every effort to make you feel like your call is welcome every time.  If we don’t have an answer for our clients, we try to find one.  If ultimately the answer is “no” we strive not to say it quite that way. 

 

Let’s face it – what is one of the first words we learn as children – ''mama, dada and NO''!  So we are going to try a little exercise that helps us block out that word and by doing that – we are striving for what we want all our customers to have – ''The Ultimate Saratoga Experience''

 

Let’s say that someone calls and asks for the impossible (nothing is impossible but sometimes unreachable).  Our answer could be:  “That’s a great question” or ''I wish I could'' or ''I’m really not quite sure about that one – let me get back to you.''  By doing this, we aren’t shutting the door, we aren’t giving false hope and most of all, we aren’t turning away potential business for our city.  AND, if we’re perky, nice and friendly on the phone (they say you should be able to feel someone’s smile through the phone) we haven’t made that person feel unwelcome.

 

As we welcome conventions and visitors to our beautiful city, let’s stop and think for a moment before we shut someone down with ''no''.  Instead, let’s look them in the eye – or speak into the phone -- with a smile on our face and a welcome tone in our voice.  We all benefit by using this positive approach.   A better attitude makes a better day.

 

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Saratoga Convention and Tourism Bureau • 60 Railroad Place, Suite 100 • Saratoga Springs, New York 12866 • Tel: 518-584-1531 • Fax: 518-584-2969
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