Today, the tourism industry celebrates Global Meetings Industry Day—an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities.
In 2022, there was nearly $100 billion in meeting and event related travel spending in the U.S.—directly supporting more than 600,000 American jobs. Meetings play a critical role in bolstering the American economy.
The Discover Saratoga Group Market is responsible for 1 in 5 room nights booked in the city.
In 2022, Discover Saratoga worked with 403 groups representing nearly 80,000 overnight rooms with an estimated economic impact of $59 million.
Inquiries for unique new business doubled in 2022, indicating that our tradeshow attendance and marketing efforts are key to increasing awareness of our destination.
This Global Meetings Industry Day, we are celebrating more than just meetings themselves—but also the benefits that often go unnoticed by meeting attendees and members of the community in which they are hosted.